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"تجي نفك بزنس؟"
"We didn't start with spreadsheets and strategy. We fell in love with the taste first... then with the shape. Chewy, buttery, studded with crystal sugar, perfectly crispy on the outside."
There's a small secret in that shape: the number of squares in a Liege waffle is always double, never single. That detail stayed with us. And that's where the name came from. Squares in pairs. Always two, never one.
The name reflects not only the geometry of the waffle, but also us – the two friends behind the brand. Two minds, two visions, coming together to create one experience. Squared is about doubling everything we touch: double the passion, double the creativity, double the joy.
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